These days, thousands of businesses are built online every day, and having a solid following with steady growth is essential for the success of your business. No, your Twitter, Instagram and TikTok accounts don't need to have 100,000 followers each to achieve said success; but any potential customer or client will likely look at your online presence before choosing your product/service to fulfil their needs. Social media is a dependable method of attaining a large percentage of your customers and clients. But the proof is in the pudding, a greater online presence = greater credibility and trust between you and your clients.
Social Media is an pivotal tool in your marketing toolbox that can be easily leveraged to your advantage through organic and paid strategies. With Sturdy, we offer proven and comprehensive plans to help you capitalize on the power of social media. From detailed strategies on how to go viral on TikTok, to growing a following on Instagram, to creating compelling YouTube videos; we're here to help.
When was the last time you went on vacation without booking flights or a hotel? Exactly. Never! Your social media strategy should be no different. Many companies struggle to grow and maintain their audiences on social media because they have no plan. It is impossible to grow on social media if all you're going to do is post and hope that your target audience will miraculously come to you. It doesn't work like that. With Sturdy, we'll give your business actionable steps that will help you grow your audience over time. Brick by brick.
When it comes to social media, users love to see brands that are personable and engaging with their communities. Think of accounts like Wendy's who are constantly hopping on the latest trends, replying to followers, and occasionally starting beef (pun intended) with McDonald's. With our interaction service, we will help you start building a tight-knit community of highly engaging followers.
Paid marketing on social media is one of the fastest ways to grow your account to thousands of followers. When it comes to paid campaigns, it is essential to have captivating content with a clear call to action. Without these, your campaign will likely fail, and your results will be demoralizing to say the least. With Sturdy, we'll help you create compelling advertisements with clear call to actions aimed at your appropriate target audience that will ultimately drive the conversion of your choice.
Just as it is true with paid campaigns, your organic posts should be equally as compelling. Although some of your organic posts aren't necessarily pushing a call to action, it's important to keep producing high-quality content. A lot of the time, businesses and individuals alike post low-quality content in order to just keep the algorithms on their side. They fail to realize that although your consistency may be good for the algorithm, your lack of engagement on these posts is hurting you. By creating an extensive content calendar and posting schedule, Sturdy assures that you'll be promoting the best possible content.
Again, content is king. Perhaps your business isn't seeing the results you've hoped for, or you haven't even began creating your own content yet. With Sturdy, we offer comprehensive content audits that contain realistic and actionable steps to help you level up your social strategy.
Let Sturdy help. If any of these sound like they could be beneficial to your business, please specify which service you would like in the contact form!
Your social media accounts can be a powerful tool that should be leveraged accordingly. Before you begin your journey, it's important to know that these platforms come in many different shapes and sizes; with differing functionalities, algorithms and audiences. Your social media content should be carefully crafted in order to build a following within your target audience.
While your accounts live on separate platforms, they should all be intertwined. After all, the main point of creating a following on the web is to drive traffic to your website. Your content should have a clear, niche-based purpose that intrigues viewers and prompts them to learn more about what you do and what you're offering.
The bottom line; consistency and high-quality content is the key to creating a massive following on social media.
If you're just looking to get your feet wet in the world of social media, Sturdy Digital offers complete guides on building an overall social media presence, algorithmic insights for different platforms, and the best ways to grow your account organically.