Backr Sports is a Birmingham, Alabama-based startup that is creating a new way to follow professional football players.

Backr Sports
About
Backr Sports
Founded in 2021
Birmingham, Alabama
Social Media
Services
Content Creation
Social Media
Technology
Adobe Creative Cloud
Short-Form Video

Backr Sports

Client: Backr Sports, an app and online brand revolutionizing the way NFL fans follow their favorite players

Challenge: Launch an online brand surrounding the NFL to promote their app

Platforms: Instagram, TikTok, and YouTube Shorts

Results:

  • 50,000 followers in just 90 days (ongoing)
  • 20 million views
  • 2 million likes
  • Significant app downloads, causing temporary server crash at one point

The Client's Challenge

Backr Sports approached Sturdy Digital with the goal of launching an online brand centered around the NFL to promote their innovative app. They needed a marketing agency capable of creating highly engaging and informative content that would not only capture the attention of NFL fans but also drive app downloads.

Sturdy Digital's Approach

Sturdy Digital, known for its expertise in creating engaging social media content, stepped up to the challenge. The agency focused on developing captivating and informative content surrounding the NFL on Instagram, TikTok, and YouTube Shorts, with the aim of gaining followers and converting them into app users.

Results and Impact

In just 90 days, Sturdy Digital's approach produced outstanding results for Backr Sports:

  • 50,000 followers in just 90 days (ongoing)
  • 20 million views
  • 2 million likes
  • Significant app downloads, causing temporary server crash at one point

The campaign's success led to a massive influx of app downloads, causing Backr Sports' servers to crash temporarily due to the sudden surge in demand.

Backr Sports expressed their satisfaction with Sturdy Digital's work, stating, "We felt like we found a diamond in the rough." The client praised the agency's passion for content creation and knowledge of leveraging trends and social media algorithms to produce tangible results.

Lessons Learned and Best Practices

As with the TicketRev case study, Sturdy Digital's work with Backr Sports reaffirmed the importance of consistency and persistence in social media marketing. The agency's dedication to producing high-quality content and adapting to audience preferences led to remarkable growth for Backr Sports' online presence and app user base.

Sturdy Digital's successful campaigns for TicketRev and Backr Sports demonstrate their expertise in social media marketing, proving that they are a reliable and effective choice for businesses looking to boost their online presence and drive results.