TicketRev

Client: TicketRev, a Miami-based startup

Challenge: Gain app users via organic social media and establish a robust online presence

Platforms: TikTok, Instagram, Twitter, and YouTube Shorts

Results:

• Over 70,000 followers gained across all platforms
• 4.9 million likes on TikTok and counting
• Over 92 MILLION views across all platforms
• Massive increase in web traffic and app downloads. Organic Social became primary avenue for new customers.

The Client's Challenge

TicketRev approached Sturdy Digital with three primary goals: to gain app users through organic social media, become a thought leader in the industry, and to establish a strong online presence. TicketRev needed an agency that could create engaging content while promoting their brand in a subtle, conversational manner.

Sturdy Digital's Approach

Using a combination of storytelling, relevant industry news, subtle promotion techniques, and several paid social ads to meet TicketRev's needs. We focused on creating short-form content for TikTok, Instagram Reels, and YouTube Shorts, platforms that aligned with their target audience and allowed for maximum exposure. These new followers were then nourished with multiple weekly static posts to turn new followers into engaged and devoted fans of the brand.

Results and Impact

Over the course of six months, Sturdy Digital's consistent and persistent approach yielded impressive results:

• Over 70,000 followers gained across all platforms
• 4.9 million likes on TikTok and counting
• Over 92 MILLION views across all platforms
• Massive increase in web traffic and app downloads. Organic Social became primary avenue for new customers.

TicketRev praised Sturdy Digital for their exceptional work, attention to detail, and trustworthiness. The audience also appreciated the conversational and laid-back tone of the content, which stood out from traditional marketing tactics.

Lessons Learned and Best Practices

From this case study, Sturdy Digital learned the importance of consistency. While immediate results may not always be visible, persistence and dedication to quality content eventually pay off. In the ever-changing world of social media, adapting to audience preferences and staying true to a brand's voice can lead to great success.

With Sturdy Digital's expertise in social media marketing, TicketRev now enjoys a growing online presence and a steadily increasing user base for their app.